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A physical network of trade centres across the six regional countries, roughly 350,000–400,000 m² of showroom, negotiation, pavilion and logistics infrastructure — mirrored one-to-one in the digital platform.
The physical network gives the digital platform a footprint on the ground: showrooms where products are seen and tested, negotiation halls where contracts are signed, country pavilions where markets are represented, and logistics desks where cargo is dispatched.